If writing sales copy doesn't come naturally to you then the thought of having to to create original sales copy is a chore that is dreaded. Unfortunately it is a task that cannot be shirked if you want to get the best out of your email list and use the auto-responder facility. It is commonly recognised that most sales rarely occur as a result of the first visit to the product sales letter. The main task for the landing page is to record the email address of the visitor who has shown some interest in what you are offering. It is the job of the auto-responder emails to go out and bring back the order.

How do you build guaranteed content for these emails? You could simply write about the product, or fill the email some other 'interesting' topics. This type of email can be important when building rapport and trust with your readers, but unfortunately they don't make any sales.

Without any doubt, you need to be able to write hypnotic messages that that will generate the sales. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could take the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

What do you have to do to write killer emails for your auto-responder, yourself?

Well there is a professional three email approach that works in almost every case. The approach is simple and the skill lies in thoroughly knowing your product. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which states very clearly what the product features and benefits are. This email acts as a foundation and puts the product in context and identifies why the reader will not be able to live without the product.

Email 2. The second email is the most significant. The first email described the product. so this email is about removing all possible buying objections. The easiest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that places the reader into a buying state of mind.

Email 3. The closing email that gets the sale. From the previous two emails you have built up a rapport , built the product familiarity and removed any barriers that prevented the reader from buying. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.

If you want to get the most from your auto-responder emails it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see what benefits the product will bring to their lives.

The greater the benefits, the more chance there is of a sale.

The ability to identify product benefits and then write killer emails is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the three email approach you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Because of their value these packages are restricted in availability in order to maximise their impact. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.

Roger Titley is the webmaster of a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com