Web traffic is not guaranteed, but one thing is.

If the quality of the content on your website is good and you have the right keywords in your blog, Google will take note of this. If people stay for marked periods of time on your site, Google may decide to consider you an "authority" on your particular topic.

And if you pass that test, Google will index it, and allow thousands of people to find it. This can result in tons of quality prospects visiting your business website daily.

However, Google can be merciless at times. It's kind of 'moody'.

If Google changes its algorithm or makes the standards for a so-called "authority blog" higher and yours no longer fits within these standards, you may be out of luck. Of course, Google also does not tell you what that standard is, exactly, so it's not as though you can adjust your own behavior accordingly.

What does that mean? Traffic can disappear just like that.

Fortunately, Web 2.0 is now on the scene, and it can be much more effective and much quicker than a search engine (even Google) in ensuring you get a lot of traffic. Blogs, therefore, mean that you as a business owner can take full advantage of Web 2.0.

In Joe Vitale's Hypnotic Marketing 2.0 bonus interview, David Ledoux explains how he gets over 10,000 visitors to his blog, and over 7,000 of those visitors come from social bookmarking sites alone.

What does that mean? If David had simply sat back and waited for Google or another search engine to recognize him, he'd be getting less than half the traffic he's getting at the present moment.

There are numerous sites such as Digg.com, Stumbleupon.com, and OnlyWire.com that allow you to share your blog posts and articles with communities of millions of users with just a push of a button.

They're free, and the results can be mind boggling if you use them correctly.

However, there are a few things you must keep in mind before you go haywire submitting your blog content to them. The effectiveness of your blog largely depends on the community members on these sites.

In these communities, democracy is key. People vote your blog article up or down. If enough people like it and vote it up, the article becomes highly visible, which means that you get more traffic. It depends on your content and its quality.

If your blog post is more like an ad, or something that's very self-serving, then it won't fly. Marketing and advertising should be next to nil when sharing content on these sites. People don't like to be sold, so don't try it.

And yep, you have to make content interesting. Boring just won't do. Keep your content engaging, funny, interesting, or whatever particular pull is appropriate for your venue. You can play your blog articles back into your product or service in some way, but do it creatively and without "selling" to people.

A great technique is to create articles based on the calendar. Holidays, events, and seasons can be very interesting topics to write about. Writing about things going on currently in the news is also very effective.

Joe Vitali wrote a blog called "Desperate Valentines," in which he stated 15 things you could do if you were alone on Valentines Day. He launched that blog on February 14th and what do you think happened? Once he submitted it to Digg.com, he generated almost 20,000 unique hits to his blog.

The possibilities are literally endless, so make sure you blog to take advantage of this key component in Internet marketing, gone Web 2.0.

To learn how more about how Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly, check out their bonus interview over at Hypnotic Marketing.